Edible Spreadables

It struck me today, why on earth is the word “Spreadable” on so many different brands of butter, as if it’s something they should be bragging about? Butter is by it’s very definition a spread, if it’s not spreadable then it isn’t really doing it’s job now is it? It’s like putting the phrase “Has Wheels” on a car advert, totally unnecessary and not something that’s going to make me buy your product any more than your competitors.

Fuck Anchor.


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